https://fredericofloeter.org Frederico Floeter Sat, 05 Jul 2025 01:16:39 +0000 https://fredericofloeter.org en http://fredericofloeter.org/New-Home Sat, 05 Jul 2025 01:16:39 +0000 Frederico Floeter 457271 Frederico Floeter&nbsp; Design Art &amp; Research About&nbsp; FFrederico Floeter is a graphic artist, researcher, and designer. He has created designs for brands, magazines, and books, serving both corporate and cultural purposes. From 2013 to 2015, he was the head of Descompasso Edições, a collective of artists and designers that produced printed art books, posters and self-publications. During the same period, he runned Step In Recordings, a digital record label focused on showcasing Brazilian experimental electronic artists. Frederico curated artists, released records, and produced music videos and live performances, all with a distinctively collaborative approach. In 2014, he organized 1DEA BRAS1L, an educational series of talks that explored contemporary practices and themes in design and art. Currently, his research is focused on the graphic identity of Brazilian independent record labels in the 1980s and 1990s. Frederico Floeter&nbsp; Design Art &amp; Research About&nbsp; FFrederico Floeter is a graphic artist, researcher, and designer. He has... http://fredericofloeter.org/Art-and-Research Sat, 05 Jul 2025 01:16:14 +0000 Frederico Floeter 457270 Frederico Floeter&nbsp; Art and Research About <img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/9129cafc6d5b80c89e2dff3fac327eb397bc6d6ea79749825de6907ad6822795/Frame-51.png" data-mid="1418816" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/51ba284ab30c5d91cb1b7920d15bea42cdb56ff90104b773ab4fa76e572f692b/Frame-53.png" data-mid="1418817" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/a6a2c6e0d52a85def1fc8af7f914c89cbf1dd91425c8ebdf4632740fc765b011/Frame-49.png" data-mid="1418814" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/9b9a383fbd9ec252194ed0aff436ef5873a40f29bfcefea84226f9dda3a8cb7e/Frame-50.png" data-mid="1418818" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/789c3b7f43f9e342710f5516b56596649e756c33362f9378b428eafb114debc8/dummy.png" data-mid="1418820" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/97fe3b52041596774e0a96d9b32a1ccae59a8122d11e13231f8d0394618989eb/Frame-52.png" data-mid="1418815" border="0" /> CYRÓ Festival Residency Cyro – Cyber Roça, held in 2024 in Tiradentes (MG), was a three-day festival open to the public, featuring sound art performances, new media, concerts, and other artistic experiments. Alongside the main program, we developed an artistic residency that welcomed artists into an immersive process, expanding the festival beyond the stage and fostering collaborative practices. I worked as the conceptual coordinator of the residency, in partnership with Deco Nascimento, leading the program and shaping the actions that structured the collective process. The central theme of this edition revolved around displacements: of the artist’s body; from the metropolis to the rural environment; from neoliberal time to the rhythm of a historic city; and across cultures, territories, and practices in constant transit. The residency was divided into two complementary stages. The first, Nourishment, Exchange &amp; Experimentation, focused on living in Tiradentes, listening to the environment, and creating encounters among artists. The second, Editing, Assembly &amp; Publication, centered on defining outputs and tactical approaches to publication, exploring ways of presenting the works and reflecting on production, audience, and context. LINK Instagram <img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/00e37ffbc4fb913b0f774994388cdc20fb449a162c4c2d60262c0dbb0b8b0c31/Frame-4.png" data-mid="1415449" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/dafc07ce29c0c41dba3f7e83f93aee7a4b9d48c701b36d40ee951e99bda10b89/Frame-10.png" data-mid="1415442" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/698d2fefe32cac173e9736f24beb989e2697192fdabf5827c9cec1ce67b87303/Frame-9.png" data-mid="1415448" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/f3d1816e57121783d3a32fab996c7f30813616614a507660bef8be51cd64d077/Frame-6.png" data-mid="1415446" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/9d18156ccc58ebb835212952f22a6b6fb2c06d272b90e136236d22dfbebe9ed9/Frame-3.png" data-mid="1415443" border="0" /><img width="3143" height="1871" width_o="3143" height_o="1871" src_o="https://cortex.persona.co/t/original/i/8cf9f9ef60c7e826ade96a9da9b58aa9b0a701e4b394ced760019cbda7253a57/Screenshot-2025-08-06-at-16.56.01-1.png" data-mid="1418527" border="0" /> Step In Recordings A plataform of research, curatorship and publishing around experimental electronic music in context of São Paulo city in the beginning of the 2010’s. From 2013 to 2015 XX records were released. Videos and new media installations were done collaborative between local artists. I was responsible for the concept, coordination, artistic, and executive director of the record label LINKS Bandcamp Vimeo&nbsp;Sound Cloud&nbsp; <img width="3140" height="1870" width_o="3140" height_o="1870" src_o="https://cortex.persona.co/t/original/i/f023fed83cadab228b8762b80a8683716a2e301c8f5e1fbca0e560ba7129ea9c/Frame-24.png" data-mid="1418537" border="0" /><img width="3140" height="1871" width_o="3140" height_o="1871" src_o="https://cortex.persona.co/t/original/i/7f16c5c106dcf31ca38e5d7a3061239221dafff0bc86c39b85569a53fcebfe09/Frame-25.png" data-mid="1418536" border="0" /><img width="3140" height="1870" width_o="3140" height_o="1870" src_o="https://cortex.persona.co/t/original/i/79df1e2464eff9a3f11b1b9b58f974f65716054561c3c677672e2e4afd16c986/Frame-33.png" data-mid="1418535" border="0" /><img width="3141" height="1870" width_o="3141" height_o="1870" src_o="https://cortex.persona.co/t/original/i/bbca419ee944aa414e70254daee1e5fa5c1913c0088df1a0c477b42d9cf8cc3f/dummy.png" data-mid="1418534" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/967ef2ae34d66f4f84fd10e12a3434da5b97d104fad91f9e14a802bb69aeef67/Frame-27.png" data-mid="1418533" border="0" /><img width="3141" height="1870" width_o="3141" height_o="1870" src_o="https://cortex.persona.co/t/original/i/91070ca32d2052554b2ffa8b0cedcfc6e8bdad9b9f176c431044a39e77d2329c/Frame-32.png" data-mid="1418531" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/21beb03f2be7270172b184a413a877226a158662ba41b44353058232330bec34/Frame-29.png" data-mid="1418530" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/fe8ab8737735e8d0926c6f1ba539b41383f1405f8f0cfdab09d5a822896a2a82/Frame-28.png" data-mid="1418529" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/7bc20bec0c414a0083f383c89239fad6337e503562dd6a5ed6996502457bbd38/Frame-31.png" data-mid="1418528" border="0" /> 1DEA BRAS1L Series of talks around art, design and education rooted on DIY ethos. 3 events were held in São Paulo During 2014, each of them with a specific theme and site. In collaboration with Natália Tonda and Cecília de Lucca, and Sebastian Zimmerhasldj. List of events Angelo Plesas (Greece) and Emerson Pingarilho (Brazil) at Instituto Tomie Ohtake. &nbsp;Self-publishing/Independent publishing: Round-table with Bia Bittencourt, Douglas Utescher and Guilherme Falcão (mediator) at B_arco art space. 1DEA BRAS1L presents Parallel School: Talk with Robert Preusse (Switzerland) and Stephanie Rau (Germany) at Garagem01. LINK Tumblr <img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/b757705fd3a86d4d1b454ff761bb1ace701570807b1b7af155d48c8c803b99ab/Frame-16.png" data-mid="1418541" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/235e09bf0d7a3b6c7ba51e9255886f41bf539180a9812229bd7e695f68c3aefd/Frame-17.png" data-mid="1418540" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/86ce682dd09ff8f52ced30abbd4c715fca916092838da0a4a057291f3c489cc9/Frame-18.png" data-mid="1418542" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/85f2f1898734041005788c10b87a6a96723ef3aadc2e77ce4e3ea6e91c682595/Frame-21.png" data-mid="1418546" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/4a46a9ccbc9fafcae8e4c0e2b46f5395ab7ad7fa1cf6b133411ea503da807a95/dummy.png" data-mid="1418548" border="0" /><img width="3141" height="1871" width_o="3141" height_o="1871" src_o="https://cortex.persona.co/t/original/i/eb1ac2e2411056522cdc0378f63d7945dba219a05a214657bbed1c94dd750fe5/Frame-22.png" data-mid="1418544" border="0" /> Descompasso A collaborative publishing platform for writers, photographers, artists and designers showcase and publish their work within the context of art books, and independent publishing fairs. Descompasso was a space to create, edit, publish and circulate printed art practices. I was responsible for editorial coordination, graphic design and executive production of the project. Image feature works from Danilo Carneiro, Frederico Floeter, Natália Tonda, Pedro Piccinini, Carlos Margarido, Fernando Lopes, Epicentro do Bloquinho. List of attended fairs Tijuana Printed Art Fair (São Paulo): 2014, 2015Feira Plana (São Paulo): 2014Ugra Zine Fest: (São Paulo): 2014 <img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/71b3f1dca38caa5b9529318791a9364aee2997be24cd9bdd2ae28c3dba18b894/dummy.png" data-mid="1418824" border="0" /><img width="2000" height="1274" width_o="2000" height_o="1274" src_o="https://cortex.persona.co/t/original/i/9dce9b39a9e4c1f2ec3f96525fb4e5bc9cdeadca84b3f8061887b4b4a6b18701/dummy.png" data-mid="1418554" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/b479d69b4d9fdf8412db3f9405486a512ab22cf98cb7479b6f70d7cd844d14a7/Frame-37.png" data-mid="1418553" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/10cb124d26261a1ce360c5f6f10e99b108689e1cd558c045e03ce06184a25e52/Frame-38.png" data-mid="1418557" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/f62fda3be2621fe4406221677d4edd9170b7ddd72b5547932be6b3deab2c621c/Frame-39.png" data-mid="1418556" border="0" /> Gráfico Assemglage Research on popular Brazilian visual culture through printed ephemera and street signs and city image. This project has 2 main outcomes: the first one was a mini-workshop at Parallel School 2013 (Berlin - UDK) entitled How We Can Learn with the Streets and How the Streets Can Learn with Us , and the second is a riso printed book designed and printed in São Paulo in 2015. This project explores the depth anonymous image creators and its impact our contemporary visual culture. <img width="1108" height="693" width_o="1108" height_o="693" src_o="https://cortex.persona.co/t/original/i/5632a69d8cc543e82a060cd8e2990f2c00818bd0b4bed777bdc9f8888f51d295/dummy.png" data-mid="1418791" border="0" /><img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/18f65a2b0f68ed6a9caa2c202d3d3adc6cbf709ea635c11fc170e023d3560115/GuiaComum_FF_01.jpg" data-mid="1418788" border="0" /><img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/0206ac1b4e309b27c7910277c6d4e17dc355f8ba532dd8db8ea2ee5260222b2f/GuiaComum_FF_04.jpg" data-mid="1418787" border="0" /><img width="1570" height="1000" width_o="1570" height_o="1000" src_o="https://cortex.persona.co/t/original/i/740b05ce61d996ecad5da01a91f3a598a100b89ae68dab0896050388c643b51d/GuiaComum_FF_09.png" data-mid="1418797" border="0" /><img width="1570" height="1000" width_o="1570" height_o="1000" src_o="https://cortex.persona.co/t/original/i/b9f6edf8372057e9472919af99bd7ad7cf3f6239f32381660b35d2eca56b8ba8/Layer-0.png" data-mid="1418796" border="0" /><img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/5402e3b752650a59e3f73c3dfd45d2f6a9e15b2e9f54836631f56a7ad7b0dbe5/GuiaComum_FF_05.jpg" data-mid="1418793" border="0" /> Guia Comum do Centro do Recife The Guia Comum do Centro do Recife (2015) is a publication that maps around 40 places and situations of resistance and invisibility in the Recife city center, bringing together contributions from artists, writers, photographers, musicians, and local residents. More than a guide, it offers an affective and plural perspective on urban space, combining texts, images, scores, and maps in a free edition of 3,000 copies, later expanded into a geolocated app in 2017. As part of the creative team,&nbsp; I worked as a designer and conceptual collaborator, contributing to the project’s visual and graphic conception. My role was key in translating the curatorial ideas into an editorial language, integrating diverse content into a cohesive experience that connects art, city, and memory. LINKVimeo Video This project is featured in the book “Print Finishes: Push Your Designs from Good to Great” published by Design 360° Magazine/ Sandu Publishing. <img width="1570" height="1000" width_o="1570" height_o="1000" src_o="https://cortex.persona.co/t/original/i/41b43f9382a07fbd3fccf6ccbbcded1233250bd0fa3168d69aed25fb34e183d0/GESTO_COMBINADO-frame.gif" data-mid="1418559" border="0" /><img width="3140" height="2000" width_o="3140" height_o="2000" src_o="https://cortex.persona.co/t/original/i/35218f2a3ec14c18a5202aef645a1d764cfaf295d48e10788fcbf2ee3357c694/GestoCombinado_SiteSpec.png" data-mid="1418560" border="0" /> Gesto Combinado The multimedia artwork that emerged from my research on appropriation, remix, and the circulation of images and gestures in both digital and printed formats. It was a project where I explored the relationship between performance, editing, and visual experimentation. This project was part of the Livro Pirata, organized by Bia Bittencourt, which proposed a critical recreation of Ernst Gombrich’s classic The Story of Art.&nbsp; Frederico Floeter 2023. All rights reserved. Frederico Floeter&nbsp; Art and Research About CYRÓ Festival Residency Cyro – Cyber Roça, held in 2024 in Tiradentes (MG),... http://fredericofloeter.org/Untitled-page Mon, 08 Jan 2018 20:36:51 +0000 Frederico Floeter 241417 Frederico Floeter Design Gráfico Sobre PT | EN Frederico Floeter é designer gráfico e artista. Ele mora atualmente em São Paulo (Brasil), onde trabalha em seu estúdio e também como freelancer. O seu trabalho é interdisciplinar e focado principalmente em design de livros, identidade visual de exposições e marcas para clientes do mercado cultural e dos mais diversos tipos de áreas. Ele também tem interesse e prática em medicina integrativa e energética. — Em 2011 ele concluiu o Bacharelado em Comunicação Visual / Design gráfico pelo Centro Universitário Senac (São Paulo). Desde então ele trabalhou em estúdios e escritórios de design como ps.2 arquitetura+design, Fonte Design, Amarello Design Studio.&nbsp; Entre 2014 e 2015 ele foi designer gráfico da revista FFWMAG. Desde 2014 ele colabora com Vitor Cesar (Estudio Permitido) em design para livros, catálogos e exposições. Entre 2015 e 2016 ele frequentou como aluno especial disciplinas do programa de pós graduação da Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo (FAU USP) nas linhas de pesquisa de Paisagem e Urbanismo e Design. — Para orçamentos, CV completo, e outras questões por favor entre em contato: floeter.studio[at]gmail.com +55 11 97178.3934 LinkedIn Frederico Floeter Design Gráfico Sobre PT | EN Frederico Floeter é designer gráfico e artista. Ele mora atualmente em São Paulo (Brasil), onde trabalha... http://fredericofloeter.org/sobre Mon, 08 Jan 2018 20:04:37 +0000 Frederico Floeter 241414 Frederico Floeter Studio Design gráfico &amp; Comunicação Visual Sobre PT | EN Designer gráfico, diretor de arte e artista, com experiência em projetos on e offline. Tem uma abordagem conceitual e prática para desenvolvimento de projetos de identidades visuais (marcas, eventos e exposições), design editorial, web design (UI), e de apresentações institucionais.&nbsp; Seleção de Clientes: Universidade de São Paulo Natura FFWMAGComitê Brasileiro de História da Arte Institudo Sedes Sapienteae Sesc São Paulo Editora da Escola da Cidade Google Android KaiOS Velt Partners Em 2019 foi diretor de arte e designer na agência Orchid Creation. Entre 2014 e 2017 colaborou com Vitor Cesar (Estudio Permitido) em design para livros, catálogos e identidade visual de exposições. Entre 2014 e 2015 foi designer gráfico da revista FFWMAG. De 2011 e 2014 trabalhou em estúdios e escritórios de design como ps.2 arquitetura+design, Fonte Design,&nbsp; Studio Amarello. —Entre 2015 e 2016 frequentou como aluno especial disciplinas do programa de pós graduação da Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo (FAU USP) nas linhas de pesquisa de Paisagem e Urbanismo e Design. Em 2011 concluiu o Bacharelado em Comunicação Visual / Design gráfico pelo Centro Universitário Senac (São Paulo). —Para orçamentos, CV completo, e outras questões por favor entre em contato:floeter.studio[at]gmail.com +55 11 97178.3934 LinkedIn Behance Instagram Frederico Floeter Studio Design gráfico &amp; Comunicação Visual Sobre PT | EN Designer gráfico, diretor de arte e artista, com... http://fredericofloeter.org/home-en Tue, 10 Oct 2017 19:27:22 +0000 Frederico Floeter 220444 Frederico Floeter Studio Graphic&nbsp;&amp; Communication Design About PT | EN <img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/11cee99b844fe8cd8e51e0a908283ce77531a4baf3ae46c9afe87da7ea4c3d7d/LearningBook-ImagensSite01.jpg" data-mid="1110569" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/7f529da9a6dfff94a7c6b025ed0b2b72de670bc5f8c30c3e31517de0ccc2cf63/LearningBook-ImagensSite02.jpg" data-mid="1110567" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/33d2e3f7f4aef051257368e6553c46aaae100bb138e89063422002e019b16a7c/LearningBook-ImagensSite03.jpg" data-mid="1110571" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/84116cef5d179994b3eda06afd8b9951f1e7db6aaa13031172c8649086cc9b1b/LearningBook-ImagensSite07.jpg" data-mid="1110573" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/18f442ad577ac5d10b4ba963ca3b7837455f04e9e077d667fcb09b53038cf1e6/LearningBook-ImagensSite04.jpg" data-mid="1110568" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/4a8b9c91bc87d8569cc0003bc0dff126d7bf088a1b00242abcb24bc6a24599a0/LearningBook-ImagensSite05.jpg" data-mid="1110570" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/96d649214dd6c3443a3394c83f0f236bee26f68d9d4a78f5e23c8037e214a8a5/LearningBook-ImagensSite06.jpg" data-mid="1110572" border="0" /> Learning Book [2020] Design, art direction, brand development, visual identity guidelines, brand book design, concept key visuals, promotional materials design, corporate presentation deck template, and mailing for the e-learning service Learning Book. Project commissioned by Try Consultoria. <img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/f7ad439b2efacade4b3c5e0746b5bbc5736a9cffe76b605997d52cb0e3666035/BG-Logo.jpg" data-mid="1110581" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/bfb42677806e56dc371d779369053710ad74ad10870fe56d622325f02db83871/BG-Logo-2.jpg" data-mid="1110578" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/690c50b2824c0718afd1d583484bfce129472aaf17618636e2ad6765e34298fe/Instagram-01.jpg" data-mid="1110574" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/27b2d2f74ac4444053edea6b2ca4620286c304906bf6ff5f7d22cf66ad1a792d/Instagram-02.jpg" data-mid="1110579" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/675a1174bc3964a69bcb3a857adf7f4e9f387cfb9f0b52e7c3e3525b70819967/Cartao.jpg" data-mid="1110575" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/9427fd21f6a34f03663542c9b3164d0644b74802eb6706f900d3fe45358aa566/Cracha.jpg" data-mid="1110577" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/3030997966b3a40c5a3d038a2afaf88816ac00aec80afeb3792d6a26368bf07f/Landing.jpg" data-mid="1110576" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/a09fe3b289597cd29c09e19ed83276b7758a6745594acbb0319e69018f20171e/SouVagalume-Amarela.jpg" data-mid="1110580" border="0" /> Sou Vagalume [2021] Design and art direction for brand and logo creation, visual identity guidelines, key visuals, and promotional items for Sou Vagalume (a solar energy generation and distribution company). Project developed within Voltz. <img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/546d3eaf0c1e1763fbad1cf22796b69bf697bb4d47f0015c581fe2456cdf4b37/KaiOS-17.jpg" data-mid="854830" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/8afbae261b7ef404aae4c177ba2e69ca2f840ab813a37007a7ce295987548878/KaiOS-05.jpg" data-mid="854819" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/cc9e4cb562fe4e70d245721420be35af8cceeac1d57cc0e596cd3aa6b3a74ead/KaiOS-08.jpg" data-mid="854822" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/89d00b29a3e0d3d0b79e599fbc5953cc5cfeae774046a216ef59d40dd9566bb0/KaiOS-09.jpg" data-mid="854821" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/a87cb742b7d745e3f19e9aba897ae512f4a05e04cc2d76b18b1855b53e192047/KaiOS-10.jpg" data-mid="854823" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/17dcc957652e448031c47f7dcdd64b89503afaa7bdc7561dc9eedcf2641e284d/KaiOS-06.jpg" data-mid="854818" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/632243d414b3ce1febba77478e49efa197e15693adf6c2f9c55b38ae7e6d32f6/KaiOS-15.jpg" data-mid="854828" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/b28bef07bdc03a318898011cbb2361622a9264e6a8285b9a8e9fc8b344bffff0/KaiOS-13.jpg" data-mid="854825" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/cb3e544c91f75a4147d3d3216870aba43fe81f056955284cc529db1933136c42/KaiOS-16.jpg" data-mid="854829" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/394dfec2e88ca1091244e7ae93ee3870544e50ef1460b2ae87e9730dc6ef0176/KaiOS-18.jpg" data-mid="854831" border="0" /><img width="1920" height="1080" width_o="1920" height_o="1080" src_o="https://cortex.persona.co/t/original/i/dcf62f3d8f4c5600834c1c5d8b0efcdd054462bdb834317b95ea22e3b222c8d4/KaiOS-19.jpg" data-mid="854832" border="0" /> KaiOS [2019] Design and art directon for the creation of the Brand Guidelines, Brand Book, Key Visuals, Corporative Deck Presentation, Space Signage, and Stationary for KaiOS rebranding. Team project developed within Orchid Creation. <img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/34af8b1f635dc6de57ae9a7872cc281e71a0509dbee768f536dde824d20b6e76/Boletim_Portfolio_2019-01.jpg" data-mid="854834" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/85bccea42496271e160990439d559562c86edc191e507586a6d4c51fac538fed/Boletim_Portfolio_2019-02.jpg" data-mid="854835" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/b90bfabd605af41ffc83c832eaecb214749b8f5c69013e0fda722a13dffc0480/Boletim_Portfolio_2019-03.jpg" data-mid="854836" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/f7655fc6ab16a3626aae60bf29231c203b1434d18b8c58389b79e66fe3e501b8/Boletim_Portfolio_2019-04.jpg" data-mid="854837" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/22e1f8f97adf0df5d708d770d38c5ce5af69ff7d078aabaa02c0316bbe403004/Boletim_Portfolio_2019-05.jpg" data-mid="854843" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/2dfbdc730ab7ee367b4cb76bac4be8025ab95cc24cc76ff30f34fc44172dfd87/Boletim_Portfolio_2019-06.jpg" data-mid="854838" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/32280f7c99f95c799abdedf5b46fd0f93c46d84b0e31c2c6362b9a4b7930f3ee/Boletim_Portfolio_2019-07.jpg" data-mid="854839" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/4c1fe7498e6716a0ad8216daccc8e9c10c3d51afb719107763c6d971eeb2cbf1/Boletim_Portfolio_2019-08.jpg" data-mid="854840" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/d30e97b695567f0a22c929b546948a72922b44bc7420838b1cdf19ff494a295b/Boletim_Portfolio_2019-09.jpg" data-mid="854841" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/d01261b06b28729190f47c1a606e5ae6db3bea128c4ce0e57f3a0f248321579e/Boletim_Portfolio_2019-10.jpg" data-mid="854842" border="0" /> Boletim Magazine [2019] Design and typesetting of Boletim do Departamento Formação em Psicanálise magazine published by Instituto Sedes Sapientiae. Design made in collaboration with Mateus Tenuta.&nbsp; <img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/43ded51031510872643992f8f2a2860fbcdb55dbb241a9a421033e9580c41389/Versaway_Porfolio_02.png" data-mid="508124" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/93358f8ae5134fd9985fcac8409a076f3e7d961be478d43eea3abac4ed8cb08d/Versaway_Porfolio_01.png" data-mid="508122" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/62aa5682f27c30b6c9c024833853af82e97c553d4de462d9c9bfbb0fb08df49f/Versaway_Porfolio_03.png" data-mid="508123" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/155eb25b9a6bb3ededf083292c8cae9ce44671278b7b9876eb4f32b77a631492/Versaway_Porfolio_04.png" data-mid="508125" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/5237a4203c078f588a8dd08ffb040ac323b4bca5dea7be1e85f63990fa1bccf1/Versaway_Porfolio_05.png" data-mid="508132" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/0bf00e7f04cfc69128afad1f60038165c30c10e2077b422af3e91a0ce8bcd422/Versaway_Porfolio_07.png" data-mid="508127" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/5e39968581ca71a5c0e37a744125f3ebafdd8f10794d3ed740c3204db93e84a6/Versaway_Porfolio_09.png" data-mid="508128" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/ddc5b5c4057763108bfa6f2429c40c9990ed0dc01aab48bacca29b08737dc0a8/Versaway_Porfolio_06.png" data-mid="508126" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/dc31244543c437e1ac380f2583935811820e65de8f23889a5049f5c4023fda9d/Versaway_Porfolio_13.png" data-mid="508129" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/db2f5a0d8cb853cb5ea2407e76de41bbb7dac1ad05e3239ad5874b82a92a40cc/Versaway_Porfolio_12.png" data-mid="508139" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/c115f750d05b566c3b215713d565bb666abdff7cfd625338e31bb4085eb348b4/Versaway_Porfolio_11.png" data-mid="508137" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/392e0a7b5fbc2c50592bf9574e9d8beefa78ecc9d94b2562685b8ed80e81f13c/Versaway_Porfolio_14.png" data-mid="508138" border="0" /> Versaway Naming, Visual and Verbal Identity, Social Media, Advertising Creation and Copywriting for the hashtag searcher Versaway. With Estevão Macuco [Macucolab]. <img width="3500" height="2000" width_o="3500" height_o="2000" src_o="https://cortex.persona.co/t/original/i/4ac4ca282ffe5bb60adc9c5325b368e2a97bdd904b59601b7fcd45fc7e7cf9e1/BaleiaAVista_Portfolio_Mockup.png" data-mid="508345" border="0" /><img width="3500" height="2000" width_o="3500" height_o="2000" src_o="https://cortex.persona.co/t/original/i/69c65fb7a7e1974044afe6855e579baa0f22457eca1bd542b4e04c33e678fe1a/BaleiaAVista_Portfolio_02.png" data-mid="508169" border="0" /><img width="3500" height="2000" width_o="3500" height_o="2000" src_o="https://cortex.persona.co/t/original/i/af3307180706b257d420aa7c24ffb51286e67f8219d3c70bf645ff9f9d48e141/BaleiaAVista_Portfolio_04.png" data-mid="508170" border="0" /> Baleia à Vista Poster design for Projeto Baleia à Vista. Scientific illustrations: Frederick Palinger. <img width="2880" height="1656" width_o="2880" height_o="1656" src_o="https://cortex.persona.co/t/original/i/f41cb6de4696746a83c01860c108524d1a12bb3764e98a16e0d335d7578e301b/AmarelloWebsite_FF_01.png" data-mid="508308" border="0" /><img width="2880" height="1656" width_o="2880" height_o="1656" src_o="https://cortex.persona.co/t/original/i/d0615b27b97edc848a829d04f3cfdcdb86a9377b5ef86aa65593ab3fe557dffa/AmarelloWebsite_FF_02.png" data-mid="508307" border="0" /><img width="2880" height="1656" width_o="2880" height_o="1656" src_o="https://cortex.persona.co/t/original/i/a6b1f7d8351751100278a5d74d21af6562ca021663ace49c1f5335688b0becc8/AmarelloWebsite_FF_05.png" data-mid="508310" border="0" /><img width="2880" height="1656" width_o="2880" height_o="1656" src_o="https://cortex.persona.co/t/original/i/b352664cdcc7788bbba6f73aa1e5ea98fe481bbc2865266691abccd2dcb3a3ce/AmarelloWebsite_FF_03.png" data-mid="508311" border="0" /><img width="2880" height="1656" width_o="2880" height_o="1656" src_o="https://cortex.persona.co/t/original/i/929f0f8b3dce27fc44bee3982edb423131af87f7bb1102d641feea9f1432c0d8/AmarelloWebsite_FF_07.png" data-mid="508309" border="0" /><img width="2880" height="1656" width_o="2880" height_o="1656" src_o="https://cortex.persona.co/t/original/i/36c9392a0aa5b8eb1708e6ba79b35c7b3e36e645d156fb77547912d61f7174e9/AmarelloWebsite_FF_08.png" data-mid="508313" border="0" /><img width="2880" height="1656" width_o="2880" height_o="1656" src_o="https://cortex.persona.co/t/original/i/3f797e63daca27dd924ffcb88c87029d3746cd31ae7a596bea4285fdec8f1723/AmarelloWebsite_FF_10.png" data-mid="508312" border="0" /> Amarello Website Website design, layout, and information design for Amarello magazine. <img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/dcd89506ef410609bbbc7459bcd562062998b34fff33706d1e892e655eeb4e1d/PublicosEmEmergencia_2017_16.jpg" data-mid="508184" border="0" /><img width="2917" height="1939" width_o="2917" height_o="1939" src_o="https://cortex.persona.co/t/original/i/ed0a67665376498f233539c0b28cd081353a5ea1f95e35845036fc20b1b0c3dc/PublicosEmEmergencia_2017_01.jpg" data-mid="508174" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/859a4eb104b01abe2b163d9b3e9191e377ad57ef3e95d23a2c62e4e2d8374bf4/PublicosEmEmergencia_2017_03.jpg" data-mid="508175" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/5de9ed4f2e7e36aae0edba852318447e080d2c0a0bad7fd98e554129f611870b/PublicosEmEmergencia_2017_04.jpg" data-mid="508176" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/8b1a11bd3f2caffa764b53ae3ecdbad2b07b1c093d41b838095437a90164b608/PublicosEmEmergencia_2017_07.jpg" data-mid="508177" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/dde467ee86a65f8f290ba6c4f7d85bf7d07f16f39eefb67677bc1327ffefd61e/PublicosEmEmergencia_2017_10.jpg" data-mid="508178" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/6b9be7f1984e29ef6b0369c14a9519cadda837e6da6aa4379ee936fc2a4ab24a/PublicosEmEmergencia_2017_19.jpg" data-mid="508183" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/d531169d4a29fd5521c0b8fe8d37ef3305930cc754c5cea6e8de68088149edc3/PublicosEmEmergencia_2017_05.jpg" data-mid="508179" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/b93aa468995ca17890b2fa80e4e3f90525910838afac344719a9f8978ecb5095/PublicosEmEmergencia_2017_06.jpg" data-mid="508181" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/428273e8b3fe42fb66b884bb76dab0a741bea66f4737ac7cecd6d31fc4534e8c/PublicosEmEmergencia_2017_17.jpg" data-mid="508182" border="0" /> Públicos em Emergência Design and typesetting of the printed master thesis of the artist Diogo de Moraes. <img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/60baf6c3342fb2fde3dff4ee5478b1343f64aaf5f8ab89f118b59766a8d716cc/CatalogoVB_2017_02.jpg" data-mid="508145" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/787b6bf34b025f3757943c2b2eb2f513a4e0c6c4ebde009ccd26eadfe17ab481/CatalogoVB_2017_03.jpg" data-mid="508154" border="0" /><img width="2934" height="1951" width_o="2934" height_o="1951" src_o="https://cortex.persona.co/t/original/i/2017c5ae17e14bfac90a11a5544ea097fcfecf3d558f93e1390f0707ec2a90e2/CatalogoVB_2017_04.jpg" data-mid="508156" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/b88cb9018d22eb1d4f65a09dd61977acc2e13a2cbd8d2fcc25c4fb7f92b8f8c3/CatalogoVB_2017_07.jpg" data-mid="508144" border="0" /><img width="2956" height="1966" width_o="2956" height_o="1966" src_o="https://cortex.persona.co/t/original/i/c3988996b4440b1d299191e5e254dfd88f4bb3876a97482984ffb6b2b1070e6f/CatalogoVB_2017_06.jpg" data-mid="508150" border="0" /><img width="2948" height="1960" width_o="2948" height_o="1960" src_o="https://cortex.persona.co/t/original/i/692b3c7ccbb04d056ea949bdd1f37a5d7fa4439a04681c8183e2afb4e930ee72/CatalogoVB_2017_08.jpg" data-mid="508149" border="0" /><img width="2948" height="1960" width_o="2948" height_o="1960" src_o="https://cortex.persona.co/t/original/i/753ea5f46840b373fe0f2863c98ffa739ecb065413181fd20c9e412a9c0dfe6f/CatalogoVB_2017_09.jpg" data-mid="508152" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/a6e547e9442123e01a4d686a1348d5e7139c20ee56f3deb626aae983ea416511/CatalogoVB_2017_10.jpg" data-mid="508141" border="0" /><img width="2880" height="1915" width_o="2880" height_o="1915" src_o="https://cortex.persona.co/t/original/i/2704ffdbb352f487de2d76f9cdab4f83dbc91aab032dbbfb26605789f33770ac/CatalogoVB_2017_11.jpg" data-mid="508157" border="0" /><img width="2951" height="1962" width_o="2951" height_o="1962" src_o="https://cortex.persona.co/t/original/i/fc26552e23b5231587cd8b28faa853672e0edb2fbb0d755b4a5566606e067293/CatalogoVB_2017_12.jpg" data-mid="508143" border="0" /><img width="2924" height="1944" width_o="2924" height_o="1944" src_o="https://cortex.persona.co/t/original/i/a7c76f79d49b7274098e1126b71b867fe1ae40980c3c5dcd553d57a6c41348d1/CatalogoVB_2017_13.jpg" data-mid="508142" border="0" /><img width="2906" height="1932" width_o="2906" height_o="1932" src_o="https://cortex.persona.co/t/original/i/3c7d9e943e619699d20e4182c8d02221db8fba9e46f8a73ef6bf911e54d30f64/CatalogoVB_2017_14.jpg" data-mid="508153" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/a5980e5b85492a68df7f7c95a66937f38e2f4964f3cab781f7ca028ff4a158c6/CatalogoVB_2017_15.jpg" data-mid="508146" border="0" /><img width="2863" height="1903" width_o="2863" height_o="1903" src_o="https://cortex.persona.co/t/original/i/27a2e71c707a0ce5a03c4447aea4102f9cebcae563951b87d5b8dd86f74b0303/CatalogoVB_2017_16.jpg" data-mid="508151" border="0" /><img width="2912" height="1936" width_o="2912" height_o="1936" src_o="https://cortex.persona.co/t/original/i/3a6b872c6d64400eeaf1f62c77c145d5b1fc210fa53027e72a57e5b9b2e41dcb/CatalogoVB_2017_17.jpg" data-mid="508148" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/a7cdf019c81d41b896cf8ee1c324b3b99d216e480353dc6857ea8718f1530518/CatalogoVB_2017_18.jpg" data-mid="508147" border="0" /> Panoramas do Sul 2017 Design and typesetting for the printed catalogue of 20º Festival de Arte Contemporânea Sesc_Videobrasil (20th Contemporary Art Festival Sesc_Videobrasil). With/art direction: Vitor Cesar. <img width="2880" height="2090" width_o="2880" height_o="2090" src_o="https://cortex.persona.co/t/original/i/007acc6f909fd7621b2b7619b8cc2a7051d7c97f8ad009de1ac18c80fab3ded8/CBHA_01.png" data-mid="508186" border="0" /><img width="2880" height="2090" width_o="2880" height_o="2090" src_o="https://cortex.persona.co/t/original/i/e93f0efc5077ad74bd4ccf6611ed30b7f6e84d8617ae13a9e39e289bfb5193ea/CBHA_02.png" data-mid="508187" border="0" /><img width="2880" height="2090" width_o="2880" height_o="2090" src_o="https://cortex.persona.co/t/original/i/959d95c6f8236c1899fccca45c376187c5a629cac9ffe094d1f93866deea00f0/CBHA_04.png" data-mid="508190" border="0" /><img width="2880" height="2090" width_o="2880" height_o="2090" src_o="https://cortex.persona.co/t/original/i/085d9baeab9c7f2b272afbbc64d13924685f51c8ba6716f9f689a19aaf78f3a7/CBHA_12.png" data-mid="508198" border="0" /><img width="2880" height="2090" width_o="2880" height_o="2090" src_o="https://cortex.persona.co/t/original/i/48bbefb9a7fd970d92e7c86bd00e819ca5463c3623451b758c283004c8003f04/CBHA_05.png" data-mid="508189" border="0" /><img width="2880" height="2090" width_o="2880" height_o="2090" src_o="https://cortex.persona.co/t/original/i/d103766d366168c89b1ebde716a590e48e41e90bca54488acfe2a740ab8b9950/CBHA_13.png" data-mid="508197" border="0" /><img width="2880" height="2090" width_o="2880" height_o="2090" src_o="https://cortex.persona.co/t/original/i/59b45237da706b3963450aa7602fa5ba1f72ad7446d0f6ea870ccf701b8d898f/CBHA_07.png" data-mid="508192" border="0" /><img width="2880" height="2090" width_o="2880" height_o="2090" src_o="https://cortex.persona.co/t/original/i/ecfd0d4bc9d39501462f8a8c1b057352fc4e8423aed7d30ce5f39dc6c6996ded/CBHA_09.png" data-mid="508193" border="0" /> New Worlds: Frontiers, Inclusion, Utopias Design and typesetting of the online publication New Worlds: Frontiers, Inclusion, Utopias published by Comitê Brasileiro de História da Arte (CBHA), Comité International de l’Histoire de l’Art and Vasto. <img width="2961" height="1969" width_o="2961" height_o="1969" src_o="https://cortex.persona.co/t/original/i/e71f0da4aad4d7e1300870311c294b41cc836a02e6b7452fde5d740561fdde86/PMAPoster_FF_01-detalhe_02.jpg" data-mid="508290" border="0" /><img width="2745" height="1789" width_o="2745" height_o="1789" src_o="https://cortex.persona.co/t/original/i/14a827046f838c7d71e16ea7bebc7dd1e6af731d8517e9c286acabe4f02088b5/PMAPoster_FF_01-tratadaflat-crop.jpg" data-mid="508291" border="0" /> Atitude Mental Positiva Poster design for the Positive Mental Attitude slogan. <img width="2000" height="1334" width_o="2000" height_o="1334" src_o="https://cortex.persona.co/t/original/i/6945de0cd025b8009309afa83bcc3f8dd1fd560040dd1088109fac1594a415ee/darts_01.jpg" data-mid="508292" border="0" /><img width="2000" height="1334" width_o="2000" height_o="1334" src_o="https://cortex.persona.co/t/original/i/f5d33335f1e9c34314d689ef1b4a1d56cbb1245aee00eeff9924171c6ee12d3a/darts_02.jpg" data-mid="508293" border="0" /><img width="2000" height="1334" width_o="2000" height_o="1334" src_o="https://cortex.persona.co/t/original/i/7071641e4befbacdfe7a281e58fac84bfbce0a848c7ff4d44fc65a8a00063cb0/darts_07.jpg" data-mid="508296" border="0" /><img width="2000" height="1334" width_o="2000" height_o="1334" src_o="https://cortex.persona.co/t/original/i/d9ad7554ca4b64ece410307047b7047c21ef2675673ba62a806210f02fe00cec/darts_05.jpg" data-mid="508294" border="0" /><img width="2000" height="1334" width_o="2000" height_o="1334" src_o="https://cortex.persona.co/t/original/i/8a737c884e337dc0a3f419507c07fac53d4985df954b7f76f1fcc381272ff8ba/darts_08.jpg" data-mid="508295" border="0" /><img width="4434" height="2956" width_o="4434" height_o="2956" src_o="https://cortex.persona.co/t/original/i/42db43751a87f63f668d092f78d40e23b89634b3cd2aad54722a72f9655c0bf7/darts1_01.jpg" data-mid="508297" border="0" /> Guia Dasartes/ Brazil Art Guide Design and typesetting for Guia Dasartes and Brazil Art Guide. <img width="1602" height="970" width_o="1602" height_o="970" src_o="https://cortex.persona.co/t/original/i/633afc2b1997f1b7b83deb1405e236b8ceb5e21ff1ca43391c6c3905614a646b/BMWJAZZ_2011_Portfolio_2018.jpg" data-mid="508298" border="0" /><img width="1602" height="970" width_o="1602" height_o="970" src_o="https://cortex.persona.co/t/original/i/4974554212fc9a20fffc251600549bf3e93f3f6ba9ba8f655d2d3eb443566f2a/BMWJAZZ_2012_Portfolio_2018.jpg" data-mid="508299" border="0" /> BMW Jazz Festival Lettering compositions for 2011 and 2012 BMW Jazz Festival video releases. Art direction: Renan Costa Lima. <img width="2948" height="1934" width_o="2948" height_o="1934" src_o="https://cortex.persona.co/t/original/i/b02367611c79700f9e1b835af865ff8bf043385c54b140d0c1ef7530156caebb/Untitled-1.jpg" data-mid="508300" border="0" /><img width="2948" height="1934" width_o="2948" height_o="1934" src_o="https://cortex.persona.co/t/original/i/2fc8914697a4042e14201f9ed4efbaf9669b6279ff1b098266156b2a0f2d86bb/Untitled-4.jpg" data-mid="508302" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/d0322215ac4f1769bd448ae38d9ad5ba552924106095fa3a0aea248dae2596eb/AssemblageGrafico-details_FF_01.jpg" data-mid="508305" border="0" /><img width="2948" height="1934" width_o="2948" height_o="1934" src_o="https://cortex.persona.co/t/original/i/ee9c711cea53a361deda828b83c6869ce3d9b536e6238bf214b06b77d31312f4/Untitled-6.jpg" data-mid="508303" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/78aa195a46c803bbeb107c9ea19d5becb9387196508e2000cbd267aec4585d2d/AssemblageGrafico-details_FF_02.jpg" data-mid="508306" border="0" /><img width="2948" height="1934" width_o="2948" height_o="1934" src_o="https://cortex.persona.co/t/original/i/cb422e613fc835660ece7636ec7c5973c4a38ffbf8bbce24ae18709c4cdba576/Untitled-8.jpg" data-mid="508301" border="0" /> Gráfico Assemblage Research, archive, collages, book desig and print production. <img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/a7e0583026717331c99fa6e1152798700ac2b607b5fcd18beb1af10b7cb2a5f3/GuiaComum_FF_01.jpg" data-mid="508314" border="0" /><img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/09f1fab116b82fdfe0c1a1ef5ba3aa330b82e6ca0b9bef88e3474604fe12a7a6/GuiaComum_FF_02.jpg" data-mid="508318" border="0" /><img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/2eefec8e7ab3014b0f4c31202582c3b3bb9ac02e9a63bac22a29786411b3c9dc/GuiaComum_FF_04.jpg" data-mid="508315" border="0" /><img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/2e995780f38572d7f1875012dac008c5520faaf8c60c91dd2f001a3b62e592b6/GuiaComum_FF_08.jpg" data-mid="508316" border="0" /><img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/0228ccbf5c8bb897ec99e8062bb64449bd1baceca6234b84cdca48d1df4c319e/GuiaComum_FF_05.jpg" data-mid="508317" border="0" /><img width="2835" height="2000" width_o="2835" height_o="2000" src_o="https://cortex.persona.co/t/original/i/5ba45a23b1cf20b0d0657b657af20a411e8c3ba05e7e15ed69c7c5d5988810b9/GuiaComum_FF_06.jpg" data-mid="508319" border="0" /> Guia Comum do Centro do Recife Design, typesetting and artistic and creative team for&nbsp; Guia Comum do Centro do Recife. With Vitor Cesar. <img width="5109" height="3406" width_o="5109" height_o="3406" src_o="https://cortex.persona.co/t/original/i/55919d9ba446c90fbe21044649f089c9fa4061ddd63d7379717233e137aa401c/cn_02.jpg" data-mid="508322" border="0" /><img width="5109" height="3406" width_o="5109" height_o="3406" src_o="https://cortex.persona.co/t/original/i/edb2e23f5b3642b8b7a8fb4a9baaccf610e607347eab3b1e1b4eb28e3280275d/cn_03.jpg" data-mid="508321" border="0" /><img width="5109" height="3406" width_o="5109" height_o="3406" src_o="https://cortex.persona.co/t/original/i/ca571b6c604bc52ea36922cbf3f9a6f02e18aef3c32b3e9ca19438315afc77a4/cn_07.jpg" data-mid="508324" border="0" /><img width="5109" height="3406" width_o="5109" height_o="3406" src_o="https://cortex.persona.co/t/original/i/3b9d54a2a6ab7b00e314bbcd7eaf38deb88fbfa3111edf31eb1fabf973179302/cn_08.jpg" data-mid="508323" border="0" /><img width="5109" height="3406" width_o="5109" height_o="3406" src_o="https://cortex.persona.co/t/original/i/1c93e8faa05803209ce88bd732b50b303096c3a6ec4f83246d9081748cca8ae3/cn_10.jpg" data-mid="508325" border="0" /> Contos da Neuronet Editorial production, edition, design, typesetting and graphic production for the&nbsp; Contos da Neuronet Volume 1. Illustrations: Pedro Piccinini. <img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/87e5ee03889c8ad575cf5ce1f7c3725842d413db310929c05a0ac6832809bb88/ESTANTE-VIVA02.jpg" data-mid="508332" border="0" /><img width="2440" height="1626" width_o="2440" height_o="1626" src_o="https://cortex.persona.co/t/original/i/fde97769995bd5e718b66bcf5634da7ab2520d5bffb1a0d91182eacbd710d1b2/sescb_01-small.jpg" data-mid="508333" border="0" /><img width="2398" height="1599" width_o="2398" height_o="1599" src_o="https://cortex.persona.co/t/original/i/9effc9a9338403209a9c189961028f6ebe34caf4a40df03e9c7400f5446b7d7f/sescb_03-small.jpg" data-mid="508335" border="0" /><img width="2304" height="1536" width_o="2304" height_o="1536" src_o="https://cortex.persona.co/t/original/i/d63d7234221264f883d395fdceca8ac607772bbed4d9461eb60b252a639a9ba5/sescb_06-small.jpg" data-mid="508337" border="0" /> Estante Viva Identity and signing design, design and typesetting for the printed program, and invitations for the literature educational project Estante Viva (Alive Shelf). With Gilberto Tomé. <img width="2033" height="1355" width_o="2033" height_o="1355" src_o="https://cortex.persona.co/t/original/i/a23e6d6266e987cdca49caebf8974aaeac686ca1aff8b7a5a74f0465e05e6da3/Cesar-Rosalie-detalhe-copy.jpg" data-mid="508340" border="0" /><img width="2033" height="1355" width_o="2033" height_o="1355" src_o="https://cortex.persona.co/t/original/i/c0ddc4162abc3fb396f3359f3ea04f84061e4ee3b0773dfc4e1c55b0de855804/Cesar-Rosalie.jpg" data-mid="508339" border="0" /> Cesar e Rosalie DVD cover for Lume Filmes. Frederico Floeter Studio Graphic&nbsp;&amp; Communication Design About PT | EN Learning Book [2020] Design, art direction, brand development,... http://fredericofloeter.org/About Wed, 28 Jun 2017 22:46:34 +0000 Frederico Floeter 188592 Frederico Floeter&nbsp; Art and Research About Professional PracticesNotebrand — Designer Director (2024–present) Frederico Floeter Studio — Lead Designer and Researcher (2014–2025) Nubank — Senior Brand Designer (Apr–Dec 2022) Comerc Energia — Senior Brand Designer (Oct 2020–Apr 2021) Orchid Creation Brazil — Senior Designer (Oct 2018–Nov 2019) Artistic-Cultural Collection of the Governmental Palaces of the State of São Paulo — Visual Communication Coordinator (Mar–Sep 2016)Academic Education University of São Paulo – FAU-USP (2015–2016)Guest Student at the postgraduate program in Landscape and Environment, and Design.• Urban Collective Public Open Spaces.• Contemporary Landscapes and Countercultures.• Studies and Survey on Design and Architecture. Centro Universitário Senac – São Paulo (2008–2011)• Bachelor’s Degree in Graphic Design. Academic Research ActivitiesSão Paulo city data survey and organization for the Brazilian Graphic Memory research: JUCESP’s archive brands and labels. Sponsored by CNPq / CAPES / PROCAD (2010–2011). São Paulo city archives survey for the Brazilian Graphic Memory research. Sponsored by CNPq / CAPES / PROCAD (2009–2010). Cultural, Curatorial &amp; Editorial Practices CYRÓ – Cyber Roça (2024), Tiradentes, Brazil Led the conceptual direction of a week-long artistic residency at a public festival, fostering collaborative projects and experimentation around cultural, spatial, and temporal displacements. Descompasso (2013–2016) Collaborative print house dedicated to publishing and circulating art books and printed works by artists, writers, and designers. Responsible for concept development, coordination, and serving as artistic and executive director. Step In Recordings (2013–2016) Experimental electronic music label focused on research, curatorship, and publishing in São Paulo’s early 2010s scene. Led concept, coordination, and acted as both artistic and executive director. 1DEA BRAS1L (2014) Educational project and series of talks exploring art, design, and independent publishing through a DIY ethos. Developed concept, coordination, and direction across all stages. Fanzine or Work of Art? (2014) Mediator for the round-table “Fanzine or Work of Art? An Attempt to Define the Un-Definable” with Henrique Magalhães, Flávio Grão, and Guilherme Falcão, part of Ugra Zine Fest at Centro Cultural São Paulo. Grants, Publications, Collections Publicos em Emergências and Guia Comum do Centro do Recife featured in the book “Print Finishes: Push Your Designs from Good to Great”, published by Design 360° Magazine / Sandu Publishing (2018). Códice Sonial included in the Artist Book Collection of the University of the State of Minas Gerais (2013). Recognition in photography awards promoted by the Government of São Paulo State and the State Secretary of Culture: • First Selection in the Photography Incentive Award (Prêmio Estímulo de Fotografia) (2009). • Selected in the Visual Arts category (Photography) of the São Paulo State Cultural Map (Mapa Cultural Paulista), organized with Abaçaí Cultura e Arte (2008). — For inquiries, full CV, and other questions, please get in contact: floeter.studio@gmail.com LinkedIn Frederico Floeter&nbsp; Art and Research About Professional PracticesNotebrand — Designer Director (2024–present) Frederico Floeter Studio —... http://fredericofloeter.org/Home Mon, 17 Aug 2015 23:34:03 +0000 Frederico Floeter 188588 Frederico Floeter Art and Research About <img width="7680" height="4320" width_o="7680" height_o="4320" src_o="https://cortex.persona.co/t/original/i/0c80ca1b916247b781799ed9d207a621348641cf04a3c11d541ccad00e1ac214/01-Purpose2x.png" data-mid="1279841" border="0" /><img width="7680" height="4320" width_o="7680" height_o="4320" src_o="https://cortex.persona.co/t/original/i/f5fa29ac62b4b1282808d033119b67ca47b71f3941eceec5a70b4c17de89c94b/03-TOV2x.png" data-mid="1279839" border="0" /><img width="7680" height="4320" width_o="7680" height_o="4320" src_o="https://cortex.persona.co/t/original/i/bb6cd75fcc16c5709461369830cac412de2637cfad3575acd35e531ac0c3f01e/04-Photo-Principles2x.png" data-mid="1279838" border="0" /><img width="7680" height="4320" width_o="7680" height_o="4320" src_o="https://cortex.persona.co/t/original/i/c9502489230e67528a7cf2c72be6d39a9061f53b74864824a10688f652fe5780/05-PHoto-Compositio2x.png" data-mid="1279836" border="0" /><img width="7680" height="4320" width_o="7680" height_o="4320" src_o="https://cortex.persona.co/t/original/i/059a770d4cdceccd1496faa43f6a5b8ee6ae30c4ff9eba72185ec59854b259d0/06-Photo-Composition---gallery2x.png" data-mid="1279837" border="0" /><img width="7680" height="4320" width_o="7680" height_o="4320" src_o="https://cortex.persona.co/t/original/i/a4b5bd09d60957ecda963e8e9f2a537754e54ec60c4df22c6af4f275228435bc/07-Photo-Composition---gallery-detail2x.png" data-mid="1279840" border="0" /><img width="7680" height="4320" width_o="7680" height_o="4320" src_o="https://cortex.persona.co/t/original/i/3d680bd15fa9bb4d7049bde5eb8efb6b801d84a8a51afb0079f1bacd7171ba09/01-mobile2x.png" data-mid="1279834" border="0" /><img width="7680" height="4320" width_o="7680" height_o="4320" src_o="https://cortex.persona.co/t/original/i/76c14876507dd325628701830f4406b2e13dbc83fcbd8fb6894a235aaeda1100/02-mobile2x.png" data-mid="1279835" border="0" /> Nubank BrandTool [2022] In 2022 I worked as a freelancer inside Nubank's Brand Foundation Squad. Due to Nubank's exponential growth, the team was organizing the bank's brand identity assets for a global audience within a web platform called BrandTool. The platform was designed to maintain brand consistency and quality across all platforms and for its internal and external stakeholders. When I joined the project, basic UI, visual design layout, and navigation structure (using cards with no scroll down) were already set up. Some content pages were already designed: like the logo, color, and type guidelines. My main challenges and outcomes were to enhance and upgrade the UI system for a wide range of new layouts and flows. Change and organize the navigation layers. Edit and design the brand guideline content and assets inside the new platform. Adapt and design the UI and navigation system for a mobile viewport. Design new illustration thumbs and direct the motion design interaction of it. And accompany the developers team to maintain and guarantee a smooth user experience for both front and back-end functionalities. <img width="2200" height="1238" width_o="2200" height_o="1238" src_o="https://cortex.persona.co/t/original/i/1ffd7039fa8e2e83c07c28a22d4b0e014e48272ae96ee70334c39a9956e11149/logao.png" data-mid="1420960" border="0" /><img width="2200" height="1400" width_o="2200" height_o="1400" src_o="https://cortex.persona.co/t/original/i/6c3415ca7bd1d7aecc9633682a97aec676f276b7b8b95c46e37d1d886e5b8cc5/Frame-55.png" data-mid="1420963" border="0" /><img width="2200" height="1400" width_o="2200" height_o="1400" src_o="https://cortex.persona.co/t/original/i/6b3cce38609b042f6f3b6e85680fe948842d0fd77c4c8baa000ad263d2652daf/Frame-64.png" data-mid="1420961" border="0" /><img width="2200" height="1400" width_o="2200" height_o="1400" src_o="https://cortex.persona.co/t/original/i/dc86a40f43c77af044f2d939ba0b2f490f377227469dcaa4b19f6fdd853f6401/Frame-42.png" data-mid="1420965" border="0" /><img width="2200" height="1400" width_o="2200" height_o="1400" src_o="https://cortex.persona.co/t/original/i/6611c2e3d365f09c07d63ed5b1331595fdbfc58715bf57ffde395ffa1491a94f/Frame-53.png" data-mid="1420962" border="0" /><img width="2200" height="1520" width_o="2200" height_o="1520" src_o="https://cortex.persona.co/t/original/i/10e240db46a3b4755addf22d58ff3e974094ddc0816e3eb2aac2cc2f9e04a90a/Frame-44.png" data-mid="1420966" border="0" /> Yume Filmes [2024] Yume Filmes is a São Paulo-based audiovisual production company, known for both advertising campaigns for national brands and award-winning cinema. As the studio grew its online presence and public relations efforts, it needed a brand strategy and visual identity that combined its analog roots with a bold, contemporary look. We were brought in to develop a brand platform, visual expression system, and website aligned with its artistic vision. The brand strategy was informed by the company’s creative DNA, rooted in analog filmmaking aesthetics. To reflect this, the visual identity leaned into textures and handcrafted effects reminiscent of film-era techniques. The system was built using Photoshop-based tools including customized brushes, masks, and blend modes. This allowed the internal team to maintain consistency across digital channels while preserving the raw, organic quality that defines the Yume Filmes brand. The toolkit included a tailored color palette, typographic system, three signature brushes, and adaptable color filters. Brushes were applied to photography for layered textures, creating vignettes and standalone graphic elements that could be used independently or integrated into content. The result was a distinctive brand identity that balanced analog craftsmanship with digital agility, enabling Yume Filmes to communicate its cinematic vision across online platforms with consistency. Project done inside Notebrand, with Estevão Macuco. <img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/fc935101c86cabd1dd30580c63cb32000fe0ae5dde0540269eb2ef7e7b875038/Venetucci_Portfolio_Artboard-1092x-8.png" data-mid="1284540" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/e01a3926f352de4fb9e2dab191c851f0960b6d1f8411d6690cf0ef90e3113506/Venetucci_Portfolio_Artboard-71-copy-52x-8.png" data-mid="1284542" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/8ce15a1cde7eca4215b434a657365b9c02a43066471171833e33b88a5a658d8d/Venetucci_Portfolio_Artboard-71-copy-62x-8.png" data-mid="1284541" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/da7421c3a7f889df8ecca8d1d25e51dc69a3b8a2f61e56bd5e03a9be3d7ea461/Venetucci_Portfolio_Artboard-71-copy-72x-8.png" data-mid="1284543" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/973c869926ac087bed449c272f3789efe62b3c843f50463bccd2ddc168f2728c/Venetucci_Portfolio_Artboard-71-copy-102x-8.png" data-mid="1284545" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/77042c865c3236eac5c800e0065ed0a512b918d4b3601237a43dbfdcf30e1137/Venetucci_Portfolio_Artboard-71-copy-112x-8.png" data-mid="1284546" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/9e1be0fd764cc748f76b7736a524ecb35c7077ed87aa90e92127abf2d9c2c3c9/Venetucci_Portfolio_Artboard-71-copy-82x-8.png" data-mid="1284547" border="0" /><img width="3841" height="2161" width_o="3841" height_o="2161" src_o="https://cortex.persona.co/t/original/i/0697e313a88429108942b1fae3ecbaeb939fc7108cac1ee007eabafae7c14618/Venetucci_Portfolio_Artboard-71-copy-92x-8.png" data-mid="1284544" border="0" /> Venetucci [2023] Branding, Logo Design, and Visual Identity Guidelines for Venetucci, a studio specialized in object and furniture design. The development of the Venetucci brand was founded on the values, concepts, and methodologies of the talented designer, Sofia Venetucci. Her creations suggest dynamism and encourage communication with the user, allowing them to interact with the object. The playful approach of the objects served as the central guide for the visual identity of the brand. While the brand required an exclusive feel, it also wanted to convey a sense of fun and friendliness. With this in mind, we proposed an identity that evokes a childlike sense of play, but with certain rules and constraints. The visual assets were designed to resemble an architect's template stencil ruler, consisting of simple elements that can be mixed and combined to produce great visual compositions. The forms created to enhance the brand concept and assist the visual compositions were first conceived as comfortable and organic, and then transformed into outlines to modulate the visuality of the brand. The visual assets can be used to create an exclusive or fun look without compromising the brand's visual identity. For the logo, we chose the font Moki by BB Bureau, which is made up of oblong modular sections. Project developed between February and March, 2023. <img width="1110" height="627" width_o="1110" height_o="627" src_o="https://cortex.persona.co/t/original/i/d2664a9399e755b41419d4976127181ee81a869a6d1edfd3934cc9c200e25525/Habuba_Farah_Livreto-4EdouardFraipont02122021.png" data-mid="1421263" border="0" /><img width="1110" height="764" width_o="1110" height_o="764" src_o="https://cortex.persona.co/t/original/i/71e7d3c24ddd01f7ee7329d4d851710ff79a9a81568fc4b5693b020f29fca78c/Group-285.png" data-mid="1421260" border="0" /><img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/cebfdcfb66c79eb52197933ead907ae81dc5441f37c17740de2d48f850a5bb13/05.png" data-mid="1421270" border="0" /><img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/21fc9bbffc227fc27b863a3bdd33be57cd9c4e04fdd0e456c504583cd8b1fb35/03.png" data-mid="1421269" border="0" /><img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/33059d9df5ffa1b78cb3143e19c5c2a0fce43b81c84f196ca540d9782d6677f8/04.png" data-mid="1421265" border="0" /><img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/708772d8f6f9d63c9df0c7e3776e719714000055ff5af92c9f00b88b4ba04b7a/02.png" data-mid="1421266" border="0" /><img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/59b4632992522f9871d6f2af4c13324e605042960f452ec95925bd38c7e8235f/06.png" data-mid="1421267" border="0" /><img width="3000" height="1688" width_o="3000" height_o="1688" src_o="https://cortex.persona.co/t/original/i/5c361853fd0991460924746bc10726c01b14de995aeda925bf7c4f8fcc1b1d74/01.png" data-mid="1421268" border="0" /> Nu Asset Menagement [2023] In 2023, as Nubank underwent a brand revamp, I seized the opportunity to refine how NuAsset communicates its value. By transforming complex data into clear and engaging visuals, we aimed to enhance understanding and decision-making for both internal and external stakeholders.&nbsp; I developed a commercial and business deck that streamlined organizational information, market insights, and other intricate data into a polished and visually cohesive format. The result was a compelling presentation with easily identifiable data points, improving communication across the organization and strengthening its connection with clients. <img width="1677" height="1080" width_o="1677" height_o="1080" src_o="https://cortex.persona.co/t/original/i/d621b8447c8a83b41dd3e137aafa5846504322bbfd1f93a037899333db297d61/LearningBook_KV01-copy.png" data-mid="1247710" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/953cfa83dff3f69ce5e728cd2f33d8545d84a89e692ef88e09e930db36b72a49/LearningBook-ImagensSite03.jpg" data-mid="1104621" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/f04e6e10fb75ac98a580639bd84526bfb88ceb83b70374fd9aa5ff1de1b1c465/LearningBook-ImagensSite02.jpg" data-mid="1104616" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/16ec8fc137f860ab4b2941348eb4e6cfaffa7a21614b897eee13ccd9e8baf86f/LearningBook-ImagensSite04.jpg" data-mid="1104615" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/9230a642f4f361daceefaf72df7df9782e49352ada347ec96c25af3f9a478c67/LearningBook-ImagensSite07.jpg" data-mid="1104619" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/8716268391611809ab6a0e8decb95f47bdf8bf710bcb7f520e89755c50ff900d/LearningBook-ImagensSite05.jpg" data-mid="1104618" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/6753f1b39937f251633f67d053f20abd1733b53f90f6d40aed3d00b42a6d96bd/LearningBook-ImagensSite06.jpg" data-mid="1104617" border="0" /> Learning Book [2020] Logo and Visual Identity for Learning Book: Somos' Group Platform and Service for E-Learning. Amidst the Covid-19 pandemic, we found ourselves in a situation where the digital transformation of education proved to be the sole viable solution for sustaining school activities. The Learning Book emerged as an integrated solution provided by the Somos Group to its schools, combining its 100% digital pedagogical content services, the Plurall platform, and a Chromebook computer (provided as a service). The task at hand was to create a brand that adhered to a previously established brand architecture while harmonizing with a range of brands that integrated with each educational system utilizing the service. The logo design mirrors the transition to the digital realm in a straightforward and enjoyable manner. The visual world of the brand is vibrant and lucid, incorporating hand-drawn graphics as a nod to the logo and as a way to emphasize that, even in a digital environment, the learning process relies on the human element to thrive. Project commissioned by Try Consultoria. &nbsp; <img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/b0f50a03728f2dd569c1ef7614020e6092c8858912a9d29427d66d66d124343c/PublicosEmEmergencia_2017_16.jpg" data-mid="245782" border="0" /><img width="2917" height="1939" width_o="2917" height_o="1939" src_o="https://cortex.persona.co/t/original/i/face6e755140f532c44b9b03f2f345bdd34aadec5008022aeaad35e1159735ee/PublicosEmEmergencia_2017_01.jpg" data-mid="245772" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/5f3940ec60e73f878068e5b9f8c7be74018e0f9bbbeae50ce48178d16312c7ae/PublicosEmEmergencia_2017_03.jpg" data-mid="245774" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/b5757f7fd137afbad8ddf40091ddf6dce449d0c43d85a0be08eefe411ebcfaee/PublicosEmEmergencia_2017_04.jpg" data-mid="245775" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/59fa6450f3cadb7540e5961c372f6385c8b3c2e4c1a221161efcc95b2af71f79/PublicosEmEmergencia_2017_07.jpg" data-mid="245776" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/2eb4c19cf7d2d2e3ac7f6137c55fb37fc6053e262841c8d745086c72743d5d2e/PublicosEmEmergencia_2017_10.jpg" data-mid="245777" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/f6e6553dc630387a516344566d5973e614bb811809d5837c2e9cd91d3b6f3a00/PublicosEmEmergencia_2017_19.jpg" data-mid="245784" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/2443332881f7245ddb554be0af1e06b20ab3448eed8eafeebf47fe8686c316a6/PublicosEmEmergencia_2017_05.jpg" data-mid="245778" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/e44db5b5579ac9aa0f52b913ac241f2c6a695a6865530c2ecb724c9bb1b1f95f/PublicosEmEmergencia_2017_06.jpg" data-mid="245779" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/fba1b696648137a57e0f02ec614987f9fb0ad63e055b6b97ac5aea921dc2fb4e/PublicosEmEmergencia_2017_17.jpg" data-mid="245783" border="0" /> Públicos em Emergência [2017] Design and typesetting of the printed master thesis of the artist Diogo de Moraes. This project is featured in the book “Print Finishes: Push Your Designs from Good to Great” published by Design 360° Magazine/ Sandu Publishing. <img width="3302" height="2201" width_o="3302" height_o="2201" src_o="https://cortex.persona.co/t/original/i/c3e42fdcc9a2b7b35d231366601ce801a34f817a8e764911cf0cdcf44edd2449/Catalogo_Nosso_Norte_E_O_Sul-1EdouardFraipont19082021-edit.jpg" data-mid="1248040" border="0" /><img width="3302" height="2201" width_o="3302" height_o="2201" src_o="https://cortex.persona.co/t/original/i/f4a2942392e120bf7f8f072aba4a3ad26546850f03a47842e4664eaaa06eec15/NossoNorte_03.jpg" data-mid="1248039" border="0" /><img width="1110" height="700" width_o="1110" height_o="700" src_o="https://cortex.persona.co/t/original/i/b1b1fb332890e37b73ddde591d9c9984720f556b836b5ea77c6ee16bb0b980a3/2023-04-19-14.28.46.png" data-mid="1427085" border="0" /><img width="1110" height="700" width_o="1110" height_o="700" src_o="https://cortex.persona.co/t/original/i/b7b25f3d7d6ab0380a15b74a6584bf80ea226f95f7cfd20cea38b5aaa5327d1e/Catalogo_Nosso_Norte_E_O_Sul-5EdouardFraipont19082021.png" data-mid="1427083" border="0" /><img width="1111" height="700" width_o="1111" height_o="700" src_o="https://cortex.persona.co/t/original/i/8dde80207b83c9b0bb78e15d33be1f6f335ceb913a725b8ad08be15abcfaffc4/Group-296.png" data-mid="1427082" border="0" /><img width="1110" height="700" width_o="1110" height_o="700" src_o="https://cortex.persona.co/t/original/i/648a349595f3ff5b8269d95a8b7d8c4508e9917fa34e7c76d4ada688459646fc/2023-04-19-14.27.37.png" data-mid="1427084" border="0" /> Our North is the South [2021] Design, typesetting, and layout of Our North is the South exhibition catalog. The show took place at Galeria Bergamin &amp; Gomide in the second semester of 2021, in São Paulo. Done with Beatriz Dorea. <img width="2995" height="1997" width_o="2995" height_o="1997" src_o="https://cortex.persona.co/t/original/i/91c1c397f1876fa726ef722aa1024807ae01b1017f248dc226221402c9543f26/Habuba_01.jpg" data-mid="1248042" border="0" /><img width="3302" height="2201" width_o="3302" height_o="2201" src_o="https://cortex.persona.co/t/original/i/9b963c09ad92c3a079e974d723fca3173412b2a98a8a3a57f2e713243e17c52e/Habuba_02.jpg" data-mid="1248044" border="0" /><img width="3302" height="2201" width_o="3302" height_o="2201" src_o="https://cortex.persona.co/t/original/i/8f1f30d163d137a2c5a909d3b730b3305732612f59e06e1184a520c4cb433e53/Habuba_03.jpg" data-mid="1248043" border="0" /> Habuba Farah [2021] Design and layout of Habuba Farah exhibition catalog made for Gomide &amp; Co gallery on their participation at Art Basel Miami Beach 2021. <img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/f3e7d257684bf5f973e47c5bb07e30a07daaaea8c852856faffe6414eaa8cd44/CatalogoVB_2017_02.jpg" data-mid="245829" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/6d81868d02e1e734c616d31dd2fd1aaadbc607ac9ff90e4022ad572a48dfef50/CatalogoVB_2017_03_77.jpg" data-mid="245828" border="0" /><img width="2934" height="1951" width_o="2934" height_o="1951" src_o="https://cortex.persona.co/t/original/i/eafd8928936c4d5adfdcbae547182810829b1848827d96a27a64ea1cba5aac88/CatalogoVB_2017_04_78.jpg" data-mid="245825" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/2527cf4dab59c838708588b494198b5f0ad8242d8800dd8fa1b8aca93af43d7b/CatalogoVB_2017_07_81.jpg" data-mid="245826" border="0" /><img width="2956" height="1966" width_o="2956" height_o="1966" src_o="https://cortex.persona.co/t/original/i/4235363031817a4765f82f8a49605e9e3559ce311eaf4dc05d6f6cf1f72cd614/CatalogoVB_2017_06_80.jpg" data-mid="245827" border="0" /><img width="2948" height="1960" width_o="2948" height_o="1960" src_o="https://cortex.persona.co/t/original/i/014eb712e14e54daa9e129ab08566261e340fe33c2bdbfb55a2813d1d2f0b845/CatalogoVB_2017_08_82.jpg" data-mid="245830" border="0" /><img width="2948" height="1960" width_o="2948" height_o="1960" src_o="https://cortex.persona.co/t/original/i/aff0b64df6f4c087bee637456ad716cba148be4eccf7724a265960fa77bbeed4/CatalogoVB_2017_09.jpg" data-mid="245831" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/704c45122514ed4a2a70431a64439544ea5a5c85da837f022f07ba4ff92e6b12/CatalogoVB_2017_10.jpg" data-mid="245833" border="0" /><img width="2880" height="1915" width_o="2880" height_o="1915" src_o="https://cortex.persona.co/t/original/i/b8d53039873c103a2c21e6c6032f6326d457fed2c998203c9ee76628aa0cd81b/CatalogoVB_2017_11_83.jpg" data-mid="245832" border="0" /><img width="2951" height="1962" width_o="2951" height_o="1962" src_o="https://cortex.persona.co/t/original/i/dd3809780cdc500042cd36a4fb0b1bdf3e0f67614ccfe4a1cd0cb1760b4f1a92/CatalogoVB_2017_12.jpg" data-mid="245834" border="0" /><img width="2924" height="1944" width_o="2924" height_o="1944" src_o="https://cortex.persona.co/t/original/i/bb99a2cdd2eff840562c038bca981627e9897164834b2559181e4bd7df6d52fd/CatalogoVB_2017_13_84.jpg" data-mid="245835" border="0" /><img width="2906" height="1932" width_o="2906" height_o="1932" src_o="https://cortex.persona.co/t/original/i/5977a6071eafdf8d790cbd538830c5b136a2722984caabd44ecfa63b8276da3e/CatalogoVB_2017_14_85.jpg" data-mid="245836" border="0" /><img width="3008" height="2000" width_o="3008" height_o="2000" src_o="https://cortex.persona.co/t/original/i/95b1a36de26089fe351dbfeb3d56003a736d726f7f810682b6c754dc6294304f/CatalogoVB_2017_15.jpg" data-mid="245838" border="0" /><img width="2863" height="1903" width_o="2863" height_o="1903" src_o="https://cortex.persona.co/t/original/i/9c520b010c943dd47dd985649ba072e122599e24877e5135964168f52f93f90e/CatalogoVB_2017_16.jpg" data-mid="245837" border="0" /><img width="2912" height="1936" width_o="2912" height_o="1936" src_o="https://cortex.persona.co/t/original/i/2c878434f4556e2185d7706235162a4323c909a1958b265eba83f338d8774a5b/CatalogoVB_2017_17.jpg" data-mid="245839" border="0" /><img width="2887" height="1920" width_o="2887" height_o="1920" src_o="https://cortex.persona.co/t/original/i/868125a8783f500e67b0b43c9fcce96f58ede86f99ab4b249c1323331a22765d/CatalogoVB_2017_18_86.jpg" data-mid="245840" border="0" /> Panoramas do Sul [2017] Design and typesetting for the printed catalogue of 20º Festival de Arte Contemporânea Sesc_Videobrasil (20th Contemporary Art Festival Sesc_Videobrasil). With/art direction: Vitor Cesar. <img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/c418b0c765da592960b1b51bb6a57a443f3119bab0a23d3de7e4b6fbd25274c6/Boletim_Portfolio_2019-01.jpg" data-mid="854802" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/392c315fdb364a3f181f3421a9b80331ca09bd6bd92079d7a7e28080694b4372/Boletim_Portfolio_2019-02.jpg" data-mid="854803" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/2d45facc14b0b5bbeee760897264619ed3e8395b66c2cd59fe6a719f0ae140c2/Boletim_Portfolio_2019-03.jpg" data-mid="854804" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/d9ba20753a1e68c9cadd6af268474db72def991c8333e9550b4541809b0e690a/Boletim_Portfolio_2019-04.jpg" data-mid="854805" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/c1d5b5f9f5c114397bcb15d6e8e32ded9ddde9c8ce0b6f20a6bdc6e68a9c455c/Boletim_Portfolio_2019-05.jpg" data-mid="854806" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/9a6563cff10010cce0764d1e25b19e08f8cf427955b69ed0277c7320bc430ce0/Boletim_Portfolio_2019-06.jpg" data-mid="854807" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/c6a33bd5f68c8650d8fcbb4581e3f497340a7a721e8599e497a7d8cf8b1417cb/Boletim_Portfolio_2019-07.jpg" data-mid="854809" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/fa40f7c3446e57ebbf3e0e2aecd8af745b5bfd1152a23d4ad2533a273de40b0e/Boletim_Portfolio_2019-08.jpg" data-mid="854808" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/3f0a7208252157390f876f80253ab488f3dc3b1e0bc25945c1609e8a4e76fc22/Boletim_Portfolio_2019-09.jpg" data-mid="854810" border="0" /><img width="2950" height="1900" width_o="2950" height_o="1900" src_o="https://cortex.persona.co/t/original/i/b3efe90aea74e1eafe494cc0db4440a95c145566d49efcfec6f1ac861a4d3623/Boletim_Portfolio_2019-10.jpg" data-mid="854811" border="0" /> Revista Boletim [2018–2021] Design and typesetting of Boletim do Departamento Formação em Psicanálise magazine published by Instituto Sedes Sapientiae. Design made in collaboration with Mateus Tenuta. &nbsp; Frederico Floeter 2023. All rights reserved. Frederico Floeter Art and Research About Nubank BrandTool [2022] In 2022 I worked as a freelancer inside...