Professional Practices
Notebrand — Designer Director
(2024–present)

Frederico Floeter Studio — Lead Designer and Researcher (2014–present)

Nubank — Senior Brand Designer
(Apr–Dec 2022)

Comerc Energia — Senior Brand Designer
(Oct 2020–Apr 2021)

Orchid Creation Brazil — Senior Designer
(Oct 2018–Nov 2019)

Artistic-Cultural Collection of the Governmental Palaces of the State of São Paulo — Visual Communication Coordinator
(Mar–Sep 2016)



Academic Education
University of São Paulo – FAU-USP (2015–2016)
Guest Student at the postgraduate program in Landscape and Environment, and Design.
• Urban Collective Public Open Spaces.
• Contemporary Landscapes and Countercultures.
• Studies and Survey on Design and Architecture.

Centro Universitário Senac – São Paulo (2008–2011)
• Bachelor’s Degree in Graphic Design.

Academic Research Activities
São Paulo city data survey and organization for the Brazilian Graphic Memory research: JUCESP’s archive brands and labels. Sponsored by CNPq / CAPES / PROCAD (2010–2011).

São Paulo city archives survey for the Brazilian Graphic Memory research. Sponsored by CNPq / CAPES / PROCAD (2009–2010).




Cultural, Curatorial & Editorial Practices
CYRÓ – Cyber Roça (2024), Tiradentes, Brazil
Led the conceptual direction of a week-long artistic residency at a public festival, fostering collaborative projects and experimentation around cultural, spatial, and temporal displacements.

Descompasso (2013–2016)
Collaborative print house dedicated to publishing and circulating art books and printed works by artists, writers, and designers. Responsible for concept development, coordination, and serving as artistic and executive director.

Step In Recordings (2013–2016)
Experimental electronic music label focused on research, curatorship, and publishing in São Paulo’s early 2010s scene. Led concept, coordination, and acted as both artistic and executive director.

1DEA BRAS1L (2014)
Educational project and series of talks exploring art, design, and independent publishing through a DIY ethos. Developed concept, coordination, and direction across all stages.

Fanzine or Work of Art? (2014)
Mediator for the round-table “Fanzine or Work of Art? An Attempt to Define the Un-Definable” with Henrique Magalhães, Flávio Grão, and Guilherme Falcão, part of Ugra Zine Fest at Centro Cultural São Paulo.

Grants, Publications, Collections
Publicos em Emergências and Guia Comum do Centro do Recife featured in the book “Print Finishes: Push Your Designs from Good to Great”, published by Design 360° Magazine / Sandu Publishing (2018).

Códice Sonial included in the Artist Book Collection of the University of the State of Minas Gerais (2013).

Recognition in photography awards promoted by the Government of São Paulo State and the State Secretary of Culture:
• First Selection in the Photography Incentive Award (Prêmio Estímulo de Fotografia) (2009).
• Selected in the Visual Arts category (Photography) of the São Paulo State Cultural Map (Mapa Cultural Paulista), organized with Abaçaí Cultura e Arte (2008).


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For inquiries, full CV, and other questions, please get in contact: floeter.studio@gmail.com

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