Step In Recordings [2013–2015]

Branding, Logo Design, and Visual Identity Guidelines for Venetucci, a studio specialized in object and furniture design.

The development of the Venetucci brand was founded on the values, concepts, and methodologies of the talented designer, Sofia Venetucci. Her creations suggest dynamism and encourage communication with the user, allowing them to interact with the object. The playful approach of the objects served as the central guide for the visual identity of the brand.

While the brand required an exclusive feel, it also wanted to convey a sense of fun and friendliness. With this in mind, we proposed an identity that evokes a childlike sense of play, but with certain rules and constraints. The visual assets were designed to resemble an architect's template stencil ruler, consisting of simple elements that can be mixed and combined to produce great visual compositions.


Project developed between February and March, 2023.