Nubank BrandTool [2022]

In 2022 I worked as a freelancer inside Nubank's Brand Foundation Squad. Due to Nubank's exponential growth, the team was organizing the bank's brand identity assets for a global audience within a web platform called BrandTool. The platform was designed to maintain brand consistency and quality across all platforms and for its internal and external stakeholders.

When I joined the project, basic UI, visual design layout, and navigation structure (using cards with no scroll down) were already set up. Some content pages were already designed: like the logo, color, and type guidelines.

My main challenges and outcomes were to enhance and upgrade the UI system for a wide range of new layouts and flows. Change and organize the navigation layers. Edit and design the brand guideline content and assets inside the new platform. Adapt and design the UI and navigation system for a mobile viewport. Design new illustration thumbs and direct the motion design interaction of it. And accompany the developers team to maintain and guarantee a smooth user experience for both front and back-end functionalities.

Yume Filmes [2024]

Yume Filmes is a São Paulo-based audiovisual production company, known for both advertising campaigns for national brands and award-winning cinema. As the studio grew its online presence and public relations efforts, it needed a brand strategy and visual identity that combined its analog roots with a bold, contemporary look. We were brought in to develop a brand platform, visual expression system, and website aligned with its artistic vision.

The brand strategy was informed by the company’s creative DNA, rooted in analog filmmaking aesthetics. To reflect this, the visual identity leaned into textures and handcrafted effects reminiscent of film-era techniques. The system was built using Photoshop-based tools including customized brushes, masks, and blend modes. This allowed the internal team to maintain consistency across digital channels while preserving the raw, organic quality that defines the Yume Filmes brand.

The toolkit included a tailored color palette, typographic system, three signature brushes, and adaptable color filters. Brushes were applied to photography for layered textures, creating vignettes and standalone graphic elements that could be used independently or integrated into content.

The result was a distinctive brand identity that balanced analog craftsmanship with digital agility, enabling Yume Filmes to communicate its cinematic vision across online platforms with consistency.

Project done inside Notebrand, with Estevão Macuco.

Venetucci [2023]

Branding, Logo Design, and Visual Identity Guidelines for Venetucci, a studio specialized in object and furniture design.

The development of the Venetucci brand was founded on the values, concepts, and methodologies of the talented designer, Sofia Venetucci. Her creations suggest dynamism and encourage communication with the user, allowing them to interact with the object. The playful approach of the objects served as the central guide for the visual identity of the brand.

While the brand required an exclusive feel, it also wanted to convey a sense of fun and friendliness. With this in mind, we proposed an identity that evokes a childlike sense of play, but with certain rules and constraints. The visual assets were designed to resemble an architect's template stencil ruler, consisting of simple elements that can be mixed and combined to produce great visual compositions.

The forms created to enhance the brand concept and assist the visual compositions were first conceived as comfortable and organic, and then transformed into outlines to modulate the visuality of the brand. The visual assets can be used to create an exclusive or fun look without compromising the brand's visual identity. For the logo, we chose the font Moki by BB Bureau, which is made up of oblong modular sections.

Project developed between February and March, 2023.

Nu Asset Menagement [2023]

In 2023, as Nubank underwent a brand revamp, I seized the opportunity to refine how NuAsset communicates its value. By transforming complex data into clear and engaging visuals, we aimed to enhance understanding and decision-making for both internal and external stakeholders. 

I developed a commercial and business deck that streamlined organizational information, market insights, and other intricate data into a polished and visually cohesive format.

The result was a compelling presentation with easily identifiable data points, improving communication across the organization and strengthening its connection with clients.

Learning Book [2020]

Logo and Visual Identity for Learning Book: Somos' Group Platform and Service for E-Learning.

Amidst the Covid-19 pandemic, we found ourselves in a situation where the digital transformation of education proved to be the sole viable solution for sustaining school activities. The Learning Book emerged as an integrated solution provided by the Somos Group to its schools, combining its 100% digital pedagogical content services, the Plurall platform, and a Chromebook computer (provided as a service).

The task at hand was to create a brand that adhered to a previously established brand architecture while harmonizing with a range of brands that integrated with each educational system utilizing the service.

The logo design mirrors the transition to the digital realm in a straightforward and enjoyable manner. The visual world of the brand is vibrant and lucid, incorporating hand-drawn graphics as a nod to the logo and as a way to emphasize that, even in a digital environment, the learning process relies on the human element to thrive.

Project commissioned by Try Consultoria.
 

Públicos em Emergência [2017]

Our North is the South [2021]

Habuba Farah [2021]

Panoramas do Sul [2017]

Design and typesetting for the printed catalogue of 20º Festival de Arte Contemporânea Sesc_Videobrasil (20th Contemporary Art Festival Sesc_Videobrasil). With/art direction: Vitor Cesar.

Revista Boletim [2018–2021]

Design and typesetting of Boletim do Departamento Formação em Psicanálise magazine published by Instituto Sedes Sapientiae. Design made in collaboration with Mateus Tenuta.